Itr Al Rooh means "The Scent of the Soul" — a name born from the idea that fragrance is more than aroma; it is identity, emotion, and memory. Each scent in our collection is designed to reveal the inner self, to accompany your presence with a silent story. When you wear Itr Al Rooh, you don’t just smell beautiful — you feel seen, felt, and remembered. It is the invisible signature of who you are.

At the heart of Itr Al Rooh lies an obsession with emotional precision. Every fragrance is a composition of layered feelings — a beginning, a journey, and a lingering impression. We do not create for the sake of scent alone, but to evoke emotion. Each note is chosen to move you, to awaken something within, to bring a forgotten memory to the surface. Perfume, for us, is not a luxury — it is a language of the soul.

Itr Al Rooh is born from the timeless spirit of Arabian perfumery. Rooted in centuries of olfactory tradition, we draw upon heritage not as a past to be preserved, but as a foundation to be reimagined. Our creations are steeped in rich cultural depth — soulful, warm, and enduring — yet designed with a contemporary elegance that transcends borders. This is where the old and the new meet, in perfect harmony.